The story of ELM RD. began two years ago when Miguel, then a global advertising executive, found himself – ‘totally by chance’ - walking in Golden Gate Park in San Francisco. After a relentless schedule of meetings he was exhausted in every way. But as he walked among the towering trees – pine, eucalyptus and cypress – the aromas flooded his brain, evoking memories of wonderful places. ‘These thoughts made me feel inspired and restored and I realised how valuable our sense of smell can be to our wellbeing,’ Miguel says.

There and then, Miguel decided to investigate the world of scents and to study aromatherapy. ‘I wanted to see if I could help others in this simple way to feel rejuvenated too.’

As he studied, Miguel also started experimenting with blending different essential oils in his kitchen. Just as he had planned his shoes designs, he created mood boards that encapsulated memories and the scents that inspired them. Then he would systemically work through the oils to create the blend which told that story.

Every aroma travels from your nose to the ancient part of your brain called the limbic system, which deals with memories, emotions and stimulation. Like perfumes, Miguel’s blends unfold with top notes to set the scene, heart notes to draw you in, and base notes to evoke emotions that cherish your mind, heart, body and soul.

Values: 

Well-being, sustainability and quality are at the heart of ELM RD. For this reason, we prioritise sourcing local products to reduce our carbon footprint.

We are devoted to producing 100% natural botanical scents from sustainable resources. Not only can you smell the difference to synthetic fragrances, but you can feel the therapeutic effects too.

Paraffin free candles - We completely avoid using chemicals, additives and synthetic fragrances, preferring to use ingredients the way Mother Nature provides them.

The packaging is minimalistic and eco-friendly too, with reusability in mind.