Baker & Salt® was launched in 2017 as a range of kitchen products under the umbrella of What More UK Ltd, established in 1999 and based in the North East of England are now the UK's largest supplier and brand leader of reusable and recycled household plastics.

Since its launch in 2017, the Baker & Salt® brand has established a name for producing top-quality, long-lasting, durable products all Made in England.

Proudly displaying the Made in Britain campaign logo, the range includes products that are double coated and non-stick with a guaranteed exceptional release, while offering the latest in Non-Stick coating technology from Whitford. Delivering a reliable performance every time with independent tests show the performance of our Baker & Salt^® range outlast other bakeware.