About Sweet William

British designed gifts and homewares inspired by founder Emma Wood’s faithful four-legged friend, William the Black Labrador.  The company was set up in 2009 when Emma decided after 10 years of working in the City it was finally time to pursue a childhood love of pottery instead.

Emma's collections are designed at her studio in Greenwich, London, and depict celebration & family with a quintessentially British humour. The Mischievous Mutts collection has become the brand's signature range, first beginning with William’s Black Labrador mug and now featuring a growing variety of popular breeds and products.

Sweet William is all about celebrating people’s love of dogs; whether you are sending a card, looking for your keys or enjoying a well-deserved cup of tea, your most cherished companion is lovingly adorned on each item to brighten up the everyday.
Beagle Birthday Card by Sweet William

Beagle Birthday Card

By Sweet William

£2.75
Beagle Fathers Day Card by Sweet William
45% off

Beagle Fathers Day Card

By Sweet William

£1.50 £2.75
 by Beagle Triple Milled Soap by Sweet William
46% off

Beagle Triple Milled Soap

By Sweet William

£4 £7.50
Black Labrador Birthday Card by Sweet William

Black Labrador Birthday Card

By Sweet William

£2.75
Black Labrador Fathers Day Card by Sweet William
45% off

Black Labrador Fathers Day Card

By Sweet William

£1.50 £2.75
Black Labrador New Home Card by Sweet William

Black Labrador New Home Card

By Sweet William

£2.75
Black Schnauzer Birthday Card by Sweet William

Black Schnauzer Birthday Card

By Sweet William

£2.75
 by Black Schnauzer Triple Milled Soap by Sweet William
46% off

Black Schnauzer Triple Milled Soap

By Sweet William

£4 £7.50
 by Border Collie Triple Milled Soap by Sweet William
46% off

Border Collie Triple Milled Soap

By Sweet William

£4 £7.50
Border Terrier Birthday Card by Sweet William

Border Terrier Birthday Card

By Sweet William

£2.75
 by Border Terrier Triple Milled Soap by Sweet William
46% off

Border Terrier Triple Milled Soap

By Sweet William

£4 £7.50
Boxer Birthday Card by Sweet William

Boxer Birthday Card

By Sweet William

£2.75
Chocolate Labrador Birthday Card by Sweet William

Chocolate Labrador Birthday Card

By Sweet William

£2.75
 by Chocolate Labrador Triple Milled Soap by Sweet William
46% off

Chocolate Labrador Triple Milled Soap

By Sweet William

£4 £7.50
Congratulations Black Labrador Card by Sweet William

Congratulations Black Labrador Card

By Sweet William

£2.75
Dachshund New Home Card by Sweet William

Dachshund New Home Card

By Sweet William

£2.75
 by Dachshund Triple Milled Soap by Sweet William
46% off

Dachshund Triple Milled Soap

By Sweet William

£4 £7.50
Dalmatian Birthday Card by Sweet William

Dalmatian Birthday Card

By Sweet William

£2.75
 by Dalmatian Triple Milled Soap by Sweet William
46% off

Dalmatian Triple Milled Soap

By Sweet William

£4 £7.50
 by Dog Walkers Greeting Card by Sweet William
Sold Out

Dog Walkers Greeting Card

By Sweet William

£2.70
 by Dog Walkers Revival Bath Foam by Sweet William

Dog Walkers Revival Bath Foam

By Sweet William

£15
 by Dog Walkers Revival Foot Cream by Sweet William

Dog Walkers Revival Foot Cream

By Sweet William

£8.50
 by Dog Walkers Revival Hand Cream by Sweet William

Dog Walkers Revival Hand Cream

By Sweet William

£12
 by Dog Walkers Revival Kit by Sweet William

Dog Walkers Revival Kit

By Sweet William

£45
 by Dog Walkers Soap Bar by Sweet William

Dog Walkers Soap Bar

By Sweet William

£7
Fox Red Labrador Birthday Card by Sweet William

Fox Red Labrador Birthday Card

By Sweet William

£2.75
French Bulldog Birthday Card by Sweet William

French Bulldog Birthday Card

By Sweet William

£2.75
French Bulldog Fathers Day Card by Sweet William

French Bulldog Fathers Day Card

By Sweet William

£2.75
 by French Bulldog Triple Milled Soap by Sweet William
46% off

French Bulldog Triple Milled Soap

By Sweet William

£4 £7.50
German Shepard Fathers Day Card by Sweet William

German Shepard Fathers Day Card

By Sweet William

£2.75
German Shepherd Birthday Card by Sweet William

German Shepherd Birthday Card

By Sweet William

£2.75
Golden Cocker Spaniel Birthday Card by Sweet William
Sold Out

Golden Cocker Spaniel Birthday Card

By Sweet William

£2.75
Grey Schnauzer Birthday Card by Sweet William

Grey Schnauzer Birthday Card

By Sweet William

£2.75
 by Grey Schnauzer Triple Milled Soap by Sweet William
46% off

Grey Schnauzer Triple Milled Soap

By Sweet William

£4 £7.50
Jack Russell Birthday Card by Sweet William

Jack Russell Birthday Card

By Sweet William

£2.75
Jack Russell Fathers Day Card by Sweet William

Jack Russell Fathers Day Card

By Sweet William

£2.75
 by Jack Russell Triple Milled Soap by Sweet William
46% off

Jack Russell Triple Milled Soap

By Sweet William

£4 £7.50
Lurcher Fathers Day Card by Sweet William

Lurcher Fathers Day Card

By Sweet William

£2.75

4.9/5

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