About Sweet William

British designed gifts and homewares inspired by founder Emma Wood’s faithful four-legged friend, William the Black Labrador.  The company was set up in 2009 when Emma decided after 10 years of working in the City it was finally time to pursue a childhood love of pottery instead.

Emma's collections are designed at her studio in Greenwich, London, and depict celebration & family with a quintessentially British humour. The Mischievous Mutts collection has become the brand's signature range, first beginning with William’s Black Labrador mug and now featuring a growing variety of popular breeds and products.

Sweet William is all about celebrating people’s love of dogs; whether you are sending a card, looking for your keys or enjoying a well-deserved cup of tea, your most cherished companion is lovingly adorned on each item to brighten up the everyday.
35 items
Beagle Birthday Card by Sweet William

Beagle Birthday Card

Sweet William

£2.75
Black Labrador New Home Card by Sweet William

Black Labrador New Home Card

Sweet William

£2.75
Black Schnauzer Birthday Card by Sweet William

Black Schnauzer Birthday Card

Sweet William

£2.75
Border Terrier Birthday Card by Sweet William

Border Terrier Birthday Card

Sweet William

£2.75
Boxer Birthday Card by Sweet William

Boxer Birthday Card

Sweet William

£2.75
Dachshund New Home Card by Sweet William

Dachshund New Home Card

Sweet William

£2.75
Dalmatian Birthday Card by Sweet William

Dalmatian Birthday Card

Sweet William

£2.75
Fox Red Labrador Birthday Card by Sweet William

Fox Red Labrador Birthday Card

Sweet William

£2.75
French Bulldog Birthday Card by Sweet William

French Bulldog Birthday Card

Sweet William

£2.75
 by French Bulldog Triple Milled Soap by Sweet William
46% off

French Bulldog Triple Milled Soap

Sweet William

£4 £7.50
German Shepherd Birthday Card by Sweet William

German Shepherd Birthday Card

Sweet William

£2.75
Grey Schnauzer Birthday Card by Sweet William

Grey Schnauzer Birthday Card

Sweet William

£2.75
Jack Russell Birthday Card by Sweet William

Jack Russell Birthday Card

Sweet William

£2.75
Jack Russell Fathers Day Card by Sweet William

Jack Russell Fathers Day Card

Sweet William

£2.75
Lurcher Fathers Day Card by Sweet William

Lurcher Fathers Day Card

Sweet William

£2.75
Pug Birthday Card by Sweet William

Pug Birthday Card

Sweet William

£2.75
Pug Fathers Day Card by Sweet William

Pug Fathers Day Card

Sweet William

£2.75
Pug Valentine's Day Card by Sweet William

Pug Valentine's Day Card

Sweet William

£2.75
 by Sleepy Dog Organic Candle by Sweet William
40% off

Sleepy Dog Organic Candle

Sweet William

£15 £25
Staffie Birthday Card by Sweet William

Staffie Birthday Card

Sweet William

£2.75
Staffie Fathers Day Card by Sweet William

Staffie Fathers Day Card

Sweet William

£2.75
Staffie Valentine's Day Card by Sweet William

Staffie Valentine's Day Card

Sweet William

£2.75
Vizla Fathers Day Card by Sweet William

Vizla Fathers Day Card

Sweet William

£2.75
Westie Birthday Card by Sweet William

Westie Birthday Card

Sweet William

£2.75
Westie Valentine's Day Card by Sweet William

Westie Valentine's Day Card

Sweet William

£2.75
Yellow Labrador Birthday Card by Sweet William

Yellow Labrador Birthday Card

Sweet William

£2.75