Alex was born and brought up in the North-East of England and has always had a huge interest in Natural History and Art. Having studied Biology at University, Art was always her main passion. She began painting and drawing from a young age and once out of university, she started up a small artwork business and even opened a little art gallery in Stanhope.

As a huge lover of dogs and wildlife, they became the focus of her artwork. Watercolour painting is the main form that she uses in her artwork. Twenty years later, she's still creating new designs and new ranges including Christmas cards and Calendars. It brings her so much joy to see her artwork being dispatched and enjoyed all over the world.